So, you?ve decided that you want to start strategically using social media to market your practice. ?Maybe you want to start connecting with your existing patients and also with new potential patients.?But, it?s starting to be a lot more complicated and overwhelming than you thought it would be. Right? And, you probably feel like you have bitten off more than you can chew and you?ll never be able to see the results that you had hoped for when you decided to implement social media marketing into your strategy for growing your practice.
If there?s anyone that understands your frustrations with trying to balance social media, growing your practice, seeing patients everyday, and trying to have a life on top of it all, I definitely do. Everything that you add on to your plate means that is time that you have to pull from somewhere else in your business and life and if we?re being honest, this time that you need to implement something new is typically always going to come from your personal time that you have scheduled. Do you agree? Don’t worry, I’m here to help!
So, how do you balance it all? How do you figure out how to make social media work for your business and growing your practice without it taking over your life? Well, I?m going to share some tips and things you need to implement into your social media strategy planning and how you can effectively market your practice on social media without taking up all of your time.
Get Clear On What Your Goals Are For Social Media: The first thing that you need to do is to get clear on what your goals are for social media. Social media can be a very time consuming marketing strategy and if you don?t know what you?re trying to get accomplished you?ll find yourself constantly going in circles and down the social media rabbit hole. So, it?s important for you to set overall and monthly goals around how many followers you want to convert into patients, how many people you want to get to visit your website/blog, and any specific campaign results you?re going to do to drive traffic to your social media profiles.
Create A Plan And Strategy To Turn Browsers Into Appointments: You?re not on social media just to have fun and play around. You?re on there to connect with your community, patients, and of course get more patients into your practice. In order for social media to be a success for your business you need to make sure that you?re strategically turning browsers into appointments. Start thinking about what kind of posts and content you need to share to allow for potential patients to get to know who you are, what you do, and why they should book an appointment to come into your practice.
Get The Tools You Need To Make Your Life Easier: There are so many different tools out there that can make your life a lot easier for planning and sharing your social media content and even engaging with those who follow you and others in your community. With so many options you can easily find yourself spending hours on Google getting caught inside of the comparison trap trying to figure out which tool is going to be the best one for you. However, you?ll find that there is no perfect tool and at the core they all do the same things. So, pick one and get started using it to help you manage your social media and move on from the rest. You don?t have the time to waste constantly comparing tools.
Delegate If And When Needed But Always Be Present: I?m all for delegating things when you need to and a lot of the things that you need to get done with your social media strategy can be implemented by someone else. However, it?s important to remember that those who connect with you on social media want to connect with you and want to hear from you, so make sure that you?re scheduling time in everyday to connect with your community and show up. This doesn?t have to be hours per day and you should remember that even 10-minutes can make a difference.
I hope that these tips are going to help you start putting a plan in place that will help you to market your ?practice on social media.
To make things easier for you, I have put together a cheat sheet that is designed to help you map out some of the basics. ?Click here to get the freebie! ?I want you to print it out, fill it out, and start implementing right away!
I also want to encourage you to make sure that you don?t overcomplicate social media and truly have fun with marketing your business. Now go be social!