Episode 8 – Selling on Social Media
If the goal of your social media account it to transition followers to patients, this is the podcast you need to listen to. In this episode of The Social Dentist, Dr. Desiree Yazdan helps us resolve a common mistake she sees among healthcare professionals on social media – the hard sell. You may be doing yourself a disservice without even knowing it.
Dr. Yazdan points out that when we are posting on social media, we should be doing one of two things: building our brand or promoting a product. When you aren’t promoting, you should be building your brand, which, if you’ve identified your ideal patient, will attract a loyal following.
Dr. Yazdan suggests to put yourself in your ideal patient’s shoes when you are writing the captions for your posts. Would you want to see promotions and offers as often as you’re posting them? Would your ideal patient relate to your content?
Dr. Yazdan shows us that people transition from follower to patient through emotions. She breaks down how to sell through storytelling. Dr. Yazdan proves how this works by giving examples of how we remember things better in the context of a story and how we can make our stories relatable by sparking emotion.
The goal of storytelling through your social media caption is to get people to feel something, and Dr. Yazdan tells us the secret to effective story-telling – listen to find out and get actionable tips and tricks to create effective stories on social media, like Dr. Yazdan’s campfire trick. You can download a free worksheet that Dr. Yazdan has created to help you outline effective stories for your social media posts.
Links Mentioned in Episode 8: