Episode 7 –
A lot of times people don’t even try growing their business on social media because it can seem so overwhelming. In episode 7 of The Social Dentist, Dr. Desiree Yazdan breaks down a successful social media strategy so that it is easy to use and still effective. Dr Yazdan helps us to actually be social on social media which is a key piece to being successful on social media. Learn how to get your ideal patient to like and trust you on social media. Dr. Yazdan shows us that with a clear goal and strategy, we don’t need to spend a lot of time on social media to make it work for us, as long as we’re consistent. Dr. Yazdan shares a major mistake she made early on and then gives us a 4-step plan that we can put into action today to avoid making the same mistakes and start growing our following today. Step 1 is to start engaging with your community – that means paying attention to your followers; responding to their comments and their messages. Step 2 is to engage your new followers; reach out to new followers and get to know them, interact in a valuable way. Step 3 is to find new followers and engage with them – this could be through relevant hashtags or locations. Step 4 is to review your analytics. Without reviewing your data, you won’t know what posts and engagements are working and what you need to continue to work on. You can download a free Instagram growth checklist that Dr. Yazdan put together to help you stay organized and consistent with your social media marketing.