In this episode of The Social Dentist, Dr. Desiree Yazdan shares with us 5 things she has learned about running her own business. She is the owner/operator of a successful cosmetic dentistry practice in Newport Beach, CA where she sees patients from all over the world. She has grown, and continues to grow, her business through Instagram, and is here to help you do the same by sharing everything she knows.
Dr. Yazdan wants you to know how to do everything in your business. She explains why this is so important, even though it may seem overwhelming or unnecessary. She uses a poignant story to paint a very real and certainly scary picture of what was her reality. Dr. Yazdan also shows us how things can easily slip out of control if you delegate too much of your business to others.
Hiring can be a tough process for many healthcare practice owners. Dr. Yazdan understands this well. She tells us why we need to train our employees ourselves. She also explains the importance of having systems in place in the office. Dr. Yazdan shares her strategy for implementing systems, which can also be used as a tool to hold employees accountable and maintain consistency. Dr. Yazdan recognizes that this is not micro-managing and is instead about executing the specific, unique vision of the business owner.
Dr. Yazdan speaks a hard truth when she tells us that nobody cares about your business as much as you do, until you show them how to care for your business. And she helps us understand how to do just that. Dr Yazdan believes in the team mentality and office culture. She shares with us how she achieves a positive work atmosphere, for herself and her staff/coworkers.
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