In this episode of The Social Dentist, Dr. Yazdan gets candid and analyzes her early career so we can learn from her. Dr. Desiree Yazdan gives us an inside-look at how her career has evolved and some things she does differently now as a result. Dr Yazdan has grown her successful cosmetic dentistry practice through social media and now that her practice is thriving, she is able to look back and reflect on how things have changed since the beginning. Dr. Yazdan is here to help you and doesn’t want you to make the same mistakes she did, so she is here to share 5 things she did when she was first starting out that she no longer does now that she has a busy practice.
Dr. Yazdan points out that the busier she gets, the more she has to say no. She uses a poignant quote to make this concept even more understandable. Things are put in perspective when Dr. Yazdan points out that when you are saying yes to one thing, you are saying no to something else. She uses examples to make this point clear and show why it’s important to be aware of.
Dr. Yazdan shares a personal story from when she was first starting out which we can all relate to. She takes that story and uses it to show us why this wasn’t the best decision, even though it felt like it at the time. She tells us why this wasn’t the best way, what she would do differently and how she does things now. Dr. Yazdan wants you to be strategic about how you spend your time and she gives us ways to do that.
It’s hard to believe that Dr Yazdan didn’t make all the right decisions when it comes to her social media campaigns and strategies, but she’s here sharing with us her mistakes so we don’t make them too. She talks about social media collaborations and gives insight on how to choose the collabs that are right for you. She also talks about social media partnerships and how to stay focused on the goal of your social media page. Dr. Yazdan also goes into product promotion and makes the distinction between talking about products you use versus marketing a product.
Dr. Yazdan goes into setting boundaries which can be directly applied to all health care professionals running their own business, but can also be applied to any field where there is a customer with a need. You don’t want to miss this valuable episode from Dr. Yazdan, packed with information and anecdotes you can use and learn from.
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