Episode 19 – Being Clear About What You Are Known For in Your Business
We’re all multifaceted people with multiple interests and passions, but when it comes to marketing your healthcare business on social media, it’s important to focus on one service that you do really well or like doing the most. In this episode of The Social Dentist, Dr. Desiree Yazdan goes over the importance of being clear about your business and exactly what you are marketing through your social media posts.
Dr Yazdan shows us in several different ways why it is important to focus our social media feed on one aspect of our business. She gives examples of how our page can affect followers’ perceptions of us and our business and how to use that to our advantage.
Dr. Yazdan makes some good points about consistency and clarity versus redundancy. She also gives us perspective on creating content to reflect your niche or specialty and how to avoid going off brand, while still engaging your ideal audience.
If you listen to this episode of The Social Dentist podcast, you’ll have all the info you need to get your most loyal followers talking about you, giving you that word of mouth recommendation, and sharing your page. Dr. Yazdan has put together a branding guide for you to help you focus is on your particular niche and stick out from the crowd; you can download it at the link below.
Grow With The Gram – https://growwiththegram.com/
Free Brand Guide To Get Noticed on Social Media – https://www.dryazdan.com/19
Sign up for Dr. Yazdan’s Newsletter – https://dryazdan.lpages.co/
Follow Dr. Yazdan on Instagram – https://www.instagram.com/
Follow Dr. Yazdan on Facebook – https://www.facebook.com/
