Episode 17 – How To Get More Engagement on Your Business Posts
In this episode of The Social Dentist, Dr. Desiree Yazdan gives advice on increasing engagement in business-focused social media posts. If you’ve been using your social media account to promote your business, chances are you’ve noticed that your posts that focus more on your personal life and experiences get more engagement – likes, comments, clicks – than your posts that are promoting your business. Dr. Yazdan explains why this makes sense, why it shouldn’t bother you, and how to overcome it.
Dr. Yazdan reminds us that you get out of your social media what you put into; if you want engagement you have to be social. Dr. Yazdan warns us though, that quantity is not the goal, and there still needs to be a focus on quality content. Dr. Yazdan makes it clear why it’s important to have good photos, especially for healthcare professionals.
Dr. Yazdan gives us specific ideas on how to create content to increase engagement on business focused posts. She explains that you shouldn’t let your numbers stop you, but you can use them as a valuable guide for effective content creation.
Your business focused posts are important because the goal of your social media presence is to turn followers into patients or clients. Dr. Yazdan tells us how to maximize the impact our posts have to benefit our business. She also created 30 captions for healthcare professionals that you can download and use for free; link below.