In this episode of The Social Dentist, Dr. Desiree Yazdan is helping us understand how to build our brand on social media. She starts off by telling us what being “a brand” means and why it is important.
Dr. Yazdan is giving us examples of types of content we should post on social media in order to portray our brand. She wants us to focus on experiences, connections and emotion. Dr. Yazdan gives us permission to forget about social media as being a popularity contest, and to focus on meaningful one-to-one connections.
Dr. Yazdan wants us to be unafraid in our approach to social media marketing. She wants us to show up consistently and to adapt and embrace the ever-changing platform features. She’s offering up multiple ideas for content creation.
Dr. Yazdan has heard so many excuses of why people aren’t finding success on social media, she’s actually speaking directly to those excuses and debunking them. She’s giving us the recipe for success. She closes out this episode by asking us some thought-provoking questions that will help us create meaningful content.
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