Social Media Marketing Audit & Instagram Growth Tips
In this video I’m going to be talking about one thing you must be doing in order to create growth on your social media page. You have to learn to analyze your page and see what’s working, and what’s not working, and do more of that. So I’m going to teach you how to audit your social media account in just 5 easy steps. I’m also going to be giving you a free download, as always, which will help you quickly audit your IG account!
If you’re new to my channel, my name Is Dr. Yazdan and I’m a cosmetic dentist in Newport Beach, Ca. I’ve grown an Instagram page to over 100K followers and a Facebook page of over 75K followers and have used social media to build my business, and for the past few years I’ve been helping other healthcare professionals do the same. And now it’s your turn.
Okay so let’s dive in. If you’re anything like me, throughout the year, you try a lot of different strategies on social media so that you can see what’s working. This means that you probably have a variety of different kinds of posts and images on your feed; Some of them may be working for you while others not doing so well.
In the video above/in this blog, I specifically cover Instagram, but you can apply this to other platforms as well! From time to time it’s important to audit your Instagram feed. See what’s working, what’s not working, and then do more of what is working! So let’s talk about how to properly audit your Instagram feed so you can make your social media marketing efforts more effective..
There are so many ways to go about auditing your feed but I want to keep things really simple for you. So I’m going to teach you how to do this in just 5 steps.
Step 1: Get clear on your new strategy
Before you can audit your old posts and strategy, you have to be clear on what your new strategy is. You have to know where you’re headed before you can figure out which of your old pieces of content don’t fit that new direction. So, take some time to sit down and write out what your new strategy is. What do you want to be focusing on more? What type of content do you want to be showing your audience? Are you focusing on photos still, or will you be focusing more on videos? And, even if you’re keeping a lot of the same things you’re currently doing, write out how you can improve those this year to grow even more.
Step 2: Get clear on what your new feed will look like
Now that you know your new strategy, it’s time to get clear on what your new feed will look like. You need to have a visual representation of ideally what your business feed will look like on Instagram. There’s no need in trying to create your new strategy blindly. So, if you’re stuck and can’t figure it out, go to some of your favorite Instagram accounts, screenshot posts that you like, and then build a feed that would fit with your new direction. Keep in mind though, this isn’t just about the visuals. Remember that images are only a portion of what you need to focus on, the content matters SO MUCH.
Step 3: Analyze and review your analytics
The next step is going to be to analyze and review your analytics. You want to take a look through your Instagram analytics and see which posts performed the best for you, what times work best, what days work best, etc. and build your posting strategy off of this. If you don’t have an Instagram business account, you can use an app like planoly to help you. I have a video on planoly and I will link to my planoly video in the description below.
Again, there’s so much data available to you that it makes no sense to go about building your new plan and conducting your audit blindly. Actually do the work so that you can see results! See what photos, videos, and what content got the most engagement, the most likes, the most amount of saves and create more of THAT.
Step 4: Remove the posts that don’t fit anymore
Now that you’ve reviewed everything and have data to go on, it’s time to start removing the posts and content that don’t fit with your new direction. On Instagram, there’s a feature to archive posts that you don’t want to show on your feed anymore. I recommend that you do this instead of just deleting so that you don’t lose any of that great data that is available to you. Plus, you never know when you will want to repurpose/update one of those pieces of content!
Step 5: Update the posts that remain
The final step in this Instagram audit is to update the posts that you’re keeping. I think that it’s a great idea to update and audit your content on existing posts as you would any other important piece of content. Most times when someone finds you, they’re going to binge and go through your content and you want to make sure that it’s all up to date and ready for them to see exactly what you do and who you are meant to help. So go through your content, and update some of the posts that need updating!
So there you have it, a simple 5 step plan to audit your Instagram feed. Don’t try to knock all of these out in one day if you don’t have the time. Just take some time to go through the process and get your Instagram feed up to par as you go. You can see how simple this is and that it doesn’t require a lot of time. I can’t wait to see what results you come up with and the new direction that you decide to go.
Also, make sure to download your Instagram audit checklist that will walk through step-by-step to get your Instagram feed ready for the new year. It’s free to download, and it’s really easy to use! So make sure to do so!
About Dr. Yazdan
