Long captions on Instagram & why you should try them!
Instagram has really evolved over the years, and if you’re wondering what the best way is to write captions now that will gain traction, then make sure to keep watching this video because I’m sharing what I’ve done with my captions to grow by account to over 100K followers, and more importantly, grow my business.
My name is Dr. Yazdan and I’m a cometic dentist in Newport beach, CA. I’ve built my business using social media and I’m planning on helping you do the same. So for the best social media business advice make sure to subscribe to my channel and hit the bell to be notified every time I post a new video!
So when it comes to captions on social media, specifically Instagram, short captions used to be the way to go. Social media is a place where you can absorb a ton of content pretty quickly. But what I have found is that short captions don’t get any engagement. And if you didn’t already know, social media really is all about the engagement. You want to make sure that whenever you are posting, you are giving your audience value, and short captions don’t tend to give much value to your audience.
Now you may be thinking how annoying it can be when you come across someone’s post and the caption is really long… and you just don’t have the time to read it, nor do you care… and that’s okay! That just means you are not that person’s ideal customer/patient. Because you know who reads long captions on Instagram? Your ride or die tribe members read your long captions on Instagram. They are there to eat up everything you have to tell them! And those are the ones that eventually become your customers/clients/patients.
Long captions on Instagram give people an opportunity to get to know you. Think about it, when you post, you’ve got a huge barrier between you and the person seeing your content. You have to somehow, through a photo or video on a phone, get the person on the other end that’s seeing your content to actually stop, be interested in your content, and learn how to know, like, and trust you. this needs to happen before that person will ever become a patient of yours. And long captions on Instagram, like I said before, give people the opportunity to get to know you. You should be using social media to create a brand. And a brand is an experience. It’s what someone thinks and feels about your business, or about you. The problem with short captions is that it doesn’t give people the opportunity to feel something.
You’ve got to get your audience to feel something from your captions. You do this by treating social media like a real life conversation, and when you have real life conversations, you make people feel something about you.
So here are 3 ways to create long captions on Instagram to get your audience to engage with you.
- The next time you’re posting a photo, go into detail about it.
For example, if you’re posting a before/after photo, talk about the procedure you performed. Talk about why you like it, and why you chose it. Talk about how the patient felt about the procedure, or even during and after the procedure. Give extra details that will make your post more unique. So if you were posting a before/after photo of a botox treatment, instead of writing “botox for the win” as a caption, you could write, “This patient came in wanting to get rid of the lines across her forehead and her crows feet. She has been so self conscious lately and has been considering getting a brow lift. After completing botox treatment, you can now see that she’s wrinkle free, and even her brows have been lifted! She was so happy with the treatment that she gave me a big hug and thanked me for saving her from a surgical procedure. She even shared that she’s finally comfortable to take photos with her family and that alone is one reason why I love what I do. I love being able to give someone their confidence back. Botox can work wonders, it can bring youth back into your entire face, and leaves your skin soft and wrinkle free.”
Now tell me… do you see how much more engaging this post is? Try it yourself!
2. Include things that make you unique in your captions
So if you were using the example above where you mentioned that the brows have been lifted with botox, you could include something like, “I have a special technique that I use for patients wanting to have their browns lifted that allows me to lift them in a way that looks natural on them, and create a more youthful look.
Personalizing the treatment to your skills can really get the reader engaged!
3. Give details about the procedure/product/service
Let’s use the example above again. So instead of making the post about the patient, or talking about what makes you unique, you can talk about the procedure alone. Talk about what botox is, why you like it, what the uses of it are, who qualifies for it, why you would choose botox over disport, or other similar treatments. This is a great way to give your reader more information about the procedure.
So, now that you have 3 ways to make your captions longer, I want you to have this free gift. I’ve worked hard at creating a branding guide that will help you stand out from your competition. In the guide I talk to you about what a brand is, and how you should be building your online brand. You can download it below.
About Dr. Yazdan
