Instagram is becoming a huge platform for healthcare professionals to market their practice on and if you?ve been around for any length of time, you can probably tell how much I like the platform and what it?s done for my business. But, as with everything in life, things change and if you want to see the best results you have to change right along with them.
That’s why I wanted to share today, 3 types of content you should add to your Instagram strategy. Now, I?ve talked about content before but today I wanted to share these types of content because I haven?t done a deep dive into them before, and the importance of using them to grow your business on Instagram.
I will be honest before diving into these and tell you that they may require you to move a bit outside of your comfort zone. You will have to pull back the mask and truly show people who you are and why they should care. I?ve said this before but I feel as though it?s worth saying again, there are no shortages of choices for people who do what you do, and if we want our ideal patients to see that we?re different and are the ones that they should come and see, we MUST show them that!
Ok, let?s dive into these 3 types of content you should add to your Instagram strategy.
Content Type #1: Video
It amazes me how many people are still avoiding video when it comes to Instagram and just social media in general. Video is where it?s at on social media and some people predict that by 2021 it will represent 82% of all content online. (Business Insider) I think that you should start making video a part of your regular content strategy so that you?re ahead of this huge shift and not trying to play catch up.
There are so many different ways to use video on social media and Instagram in particular. In fact, here?s an article from Impulse Creative, with 7 different short-form (meaning these don’t require a huge budget or production team and you can easily do these with your phone) video ideas that you can use for your business.
To learn how to make videos on Instagram, make sure to watch the video I created, just for you. CLICK HERE to watch the video!
Content Type #2: Stories
Stories are easily and very quickly becoming the best of both worlds and the most used part of Instagram both to create and consume content on the platform. People love that they?re short, to the point, and they provide a totally different experience for those who follow you to get to know you. Stories are going to be a great way to not just take people behind the scenes of your business but to get a bit more strategic about the content that you want people to share.
The people who I see get the best results from using stories are definitely using them to promote their practice, their offers, direct people to their feed, and include calls-to-action too. When it comes to stories make sure that you?re having fun and leaving the spontaneity to it but also that you?re being strategic and using this piece of the platform to get your message out there.
If you’re one of my Grow With The Gram insiders, there’s an entire lesson on how to use Instagram stories properly for your business, so make sure to go back to it and if you get stuck, hop into our private Facebook group!
Content Type #3: Personal
The final piece of content that you should add more of to your Instagram strategy is going to be personal content. This can be done in so many different ways. But, the content that shows your face, shows what you’re doing, and shows who you are is what will set you apart from your competition. Again, I’ve said this before but people want to know who you are and what you?re like. There are so many different healthcare professionals marketing online and on social media now, so you have to make sure that you?re doing something that stands out and makes you different.
The best way to do this is going to be to start making showing up on Instagram a normal part of your daily routine. Showing your face on your stories once a day is a great way to get started. Also, instead of only showing stock photos or photos of your office on your feed, share pictures of yourself. And, don?t limit yourself to just your professional photos. Share some of you just being you. People will feel a lot more connected to you and want to engage with you and your practice.
I?m curious to know which of these 3 pieces of content are you the most excited to start sharing more of on Instagram? And, which ones are you not so excited about sharing? Come over to my Instagram and share your thoughts with me, I?d love to know and take a look at your feed.
Have you been creating this kind of content on your Instagram feed? Not sure? Download my free Instagram audit checklist and give your feed a review to make sure that you’re creating content that your audience wants to see!