Do you wanna know how to write Instagram captions that slay? In this video/blog I give you the exact strategies that I use to get engagement on Instagram that increased my followers to over 100K. I’m Dr. Yazdan, a cosmetic dentist in Newport Beach, California and I help entrepreneurs build their businesses by branding themselves on social media and turning their passions into profits. As a cosmetic dentist I have successfully grown a large social media presence that has exponentially increased my practice. For the best social media marketing strategy advice on how you can use social media to grow your business just like I have, subscribe to my channel and hit the bell so you never miss out on the latest social media tips and tricks to turn your passions into profits. Also, make sure to watch to the end of this video because I will be giving out a link of where you can find my Instagram guide for healthcare professionals so you can download for free.
So here’s the thing, when it comes to social media your photos get people to stop, but your captions do the talking. So you wanna make sure you create captions that get your followers to engage with you. That can mean that they just leave you a comment and share their thoughts, maybe purchase a product that you’re promoting or visit your website to learn more about you or even book a consult with you. Whatever that action is your caption should be good enough that your followers will actually want to take that action.
Let’s talk about the two things that you need to get clear on before writing your content. The first thing is to figure out who you’re writing to. No, every caption that you write can’t possibly speak to everyone who is following you. It’s just not possible to talk to and appeal to every single person that will read your post. And when you think about it, you don’t even want that. You need to have those gems that when they see you, hear you or read something that you wrote they feel like you’re speaking to them directly. Those that are attracted to you will feel like your content was made for them specifically and when people feel like your content was made for them, they become your patients for life.
Now, if you’re in my program Grow with the Gram, make sure to watch the lesson on how you can identify exactly who your ideal patient is. This lesson is filled with exercises that can help you get super specific and the more specific you are, the better. If you get stuck make sure to hop into our private Facebook group to get some help. If you’re not in my program I will link to a blog post that will really help you get some clarity on this in the description below.
The second thing you need to get clear on is what you want those people to feel. So now that you know who you’re writing to which is usually the hardest part, you can figure out what you want them to feel when they’re reading your caption. What emotions do you think would be running through them? What questions will they have after reading your posts? What fears do they have? What things will they think about you or your brand, your practice or your message? Thinking about these questions is so important because you know you can create captions that address these fears, these questions and these doubts specifically. You don’t have to guess what to write, and this will make your caption a lot more meaningful and a lot more impactful to them. Again, you will be attracting the right type of people to your account.
Now, comment below with one word that sums up how you want your audience to feel when they read your caption. The final step is to figure out which actions you want your followers to take next after reading your posts. This doesn’t have to be overly complicated, but it should be impactful and meaningful. Too many people really drop on this piece and I don’t want that to be you. If you are going to get intentional about growing your practice, then you have to make sure that you’re putting intentional calls to actions in your captions. So, do you want people to call your office? Do you want them to answer a question? Do you want them to start a discussion on your photo? Think about what you want people to do, and then create the content with that in mind.
Now that you have these steps it’s time to do the work and get clear on them. Also, down below I have a link to download my free Instagram for healthcare professionals. It’s 30 captions that you can copy and paste when you’re tired or you can use them as templates whenever you’re feeling creative, but you need a little help. I also include a daily Instagram strategy that you should be using if you wanna grow on the platform. So make sure to download it below. If you like this video/blog, please let me know by liking it, subscribe and share it with your fellow healthcare professionals and comment below with the word engagement if this video helped you. I will see you in the next video/blog.