This video is meant to help you learn how you can create content for Instagram to help you grow your business by turning your followers into patients!
Are you wondering how to create content on Instagram? How to create content that actually works for your business, and how to create content that actually gets engagement? For more advice on how you can use social media to grow your business, subscribe to my channel and hit the bell so that you can be notified whenever I post new content. If you’re stuck and you don’t know where to start when it comes to creating content on Instagram, or any social media platform for that matter, by the end of this video/blog post, you will have the three types of content that gets healthcare professionals seen on Instagram.
These are the same types of posts that I’ve used on my own Instagram account to turn my followers into patients and to grow my business and now it’s your turn. Let’s talk about Instagram content in general. Whenever you’re getting your posts together, your photo ready, your hashtags together, you want to keep your ideal audience in mind. You’re not creating content for yourself, you’re creating content for your ideal audience. You want to keep that person in mind. If you’re a healthcare professional, then you’re creating content for your ideal patient.
By the way, if you’re having trouble identifying who your ideal audience is, or who your ideal patient is, then here’s a link to a blog post?so that you can refer to that and get help identifying exactly who your ideal patient is. I want you to remember that Instagram is like having a conversation, and it’s also a very visual platform, so the goal is for you to get people to stop scrolling when they see your photo and then let your caption do all of the talking.
When it comes to the photo that you choose, you need to make sure that you choose something that gets an emotion out of your patients. The first type of photo that you can be using is called documentation. It could be a simple photo of you at work, or it could be a simple photo of you working late at night on your computer after a long day at work, or it could be a photo of you in the middle of a procedure. What’s going to make the difference here is that you’re going to relate this photo to your audience with a story.
If I had a photo of myself working late at night on my laptop, my caption would read something like: After a long, hard day at work, I’m still trying to move my business forward by responding to emails. I’m exhausted, but I know it will be worth it. What this does is it makes me relatable. People can relate to having a long, hard day at work. They can relate to being tired, but still having to work. Now, what I’m going to do is pull out an emotion from their memory bank, and relate it to my image. Doing this will make you have a stronger emotional connection with your audience.
The second type of post that will drive engagement is motivational or inspirational posts. These can be quotes, these can be side-by-side images of where you started, and where you are now. For example, the day you started your residency versus you standing in your office after you have finished your residency, this way, people see where you started and how much you’ve progressed, and they will want to start following in your footsteps. They will feel inspired by you.
People love to feel inspired. They will definitely feel connected to you if you’re motivating them to do something. Now, I want you to take a second and comment below with the word ’emotion’ if you get where I’m coming from with these. The third type of content will be educational content. People love facts and quick tips on Instagram. If they can learn something from you, they will be more likely to come back for more information. They will also start to see you as an expert in your field, which is exactly where you want to be. Hearing educational content will be key if you want to eventually turn those followers into patients.
Don’t forget, your caption is just as important as your image, so make sure that you’re always putting out valuable content. In your captions, you can encourage your audience to comment in order to have conversations with you. You can also encourage them to tag a friend who would find the information you have provided useful. These are great ways to start conversations with your audience. Now, if you’re still stuck on what to say, I have created an Instagram guide specifically for healthcare professionals that you could download here. It gives you 30 captions that you can copy and paste when you get tired, or you can use the captions as templates, or inspiration when you feel like you are in a creative mood.