Create a 3 Month Content Calendar for Instagram
IF YOU’RE USING SOCIAL MEDIA FOR YOUR BUSINESS AND YOU’RE STRUGGLING TO CREATE CONTENT, THEN STAY TUNED BECAUSE THIS VIDEO IS GOING TO HELP MAP OUT YOUR CONTENT IDEAS FOR THE NEXT 3 MONTHS! I’M ALSO GOING TO BE GIVING YOU MY 5 FAVORITE WAYS TO COME UP WITH CONTENT IDEAS
FOR THOSE OF YOU THAT DON’T KNOW ME, MY NAME IS DR. YAZDAN AND I’M A COSMETIC DENTIST IN NEWPORT BEACH, CA. I’VE GROWN QUITE A LARGE FOLLOWING ON MY SOCIAL MEDIA PLATFORMS AND MY GOAL IS TO HELP YOU DO THE SAME. FOR THE PAST SEVERAL YEARS, I’VE ALSO BEEN HELPING OTHER HEALTHCARE PROFESSIONALS GROW THEIR BUSINESSES USING SOCIAL MEDIA, AND MY GOAL IS TO HELP YOU DO THE SAME. SO FOR THE BEST SOCIAL MEDIA ADVICE FOR YOUR BUSINESS MAKE SURE TO SUBSCRIBE OT MY CHANNEL AND HIT THE BELL TO BE NOTIFIED EVERY TIME I POST A NEW VIDEO. ALSO I’M GOING TO BE GIVING YOU A FREE DOWNLOADABLE TEMPLATE TO HELP YOU ORGANIZE YOUR CONTENT FOR THE NEXT 3 MONTHS
IN ORDER FOR YOU TO HAVE A SOCIAL MEDIA ACCOUNT THAT LEADS TO A THRIVING BUSINESS, YOU’VE GOT TO CREATE CONSISTENT CONTENT THAT WILL ATTRACT YOUR TRIBE. ONCE YOU’VE ATTRACTED YOUR TRIBE AND THEY’RE PAYING ATTENTION, THAT’S WHEN YOU HAVE TO BUILD THE KNOW, LIKE, AND TRUST FACTOR. AND ONCE THEY KNOW, LIKE AND TRUST YOU, THEY WILL LIKELY BECOME A CUSTOMER OR PATIENT IN YOUR BUSINESS.
I KNOW THAT CREATING CONSISTENT CONTENT ON A REGULAR BASIS IS NOT EASY, AND IT TAKES TIME, HOWEVER, IT’S A CLEAR STEP THAT YOU SHOULD COMMIT TO BECAUSE IT WILL PAY DIVIDENDS IN THE SUCCESS OF YOUR BUSINESS.
SO THE QUESTION IS, HOW TO YOU MAKE SURE TO GET THE CONTENT DONE? THE ANSWER IS SIMPLE. YOU HAVE TO CREATE A CONTENT PLAN, AND I WILL HELP YOU WITH THAT.
THE GOAL FROM THIS VIDEO IS FOR YOU TO CREATE A CONTENT CALENDAR FILLED UP WITH GREAT TOPICS. IN ORDER TO DO THAT WE NEED TO REVERSE ENGINEER. FIRST YOU NEED TO CREATE SPACE IN YOUR BUSY SCHEDULE TO ACTUALLY PLAN THE CREATION OF YOUR CONTENT CALENDAR. AND THEN AFTER WE HAVE DONE THAT, I WANT TO HELP YOU FIND TOPICS THAT YOUR IDEAL PATIENT WILL BE EXCITED TO GET WHEN YOU SHARE YOUR CONTENT.
SO RIGHT NOW, I WANT YOU TO GET OUT YOUR CALENDAR, WHETHER YOU USE A GOOGLE CALENDAR, THE ONE ON YOUR PHONE, OR YOUR DAY PLANNER AND FIND A 2 HOUR BLOCK OF TIME IN THE NEXT WEEK WHERE YOU CAN SIT DOWN WITHOUT INTERRUPTIONS AND DO YOUR PLANNING SESSION. IN THESE 2 HOURS YOU WILL ACTUALLY BE CREATING YOUR CONTENT CALENDAR. I WANT YOU TO ACTUALLY DO THIS WORK WITHIN THE NEXT WEEK SO THAT THE TIME DOESN’T GET AWAY FROM YOU AND YOU DON’T ACTUALLY DO THE WORK. IF YOU’RE SO BUSY THAT WITHIN THE NEXT WEEK YOU DON’T HAVE 2 CONSECUTIVE HOURS IN YOUR SCHEDULE, THEN BREAK IT UP. DO TWO 1 HOUR BLOCKS INSTEAD. JUST MAKE SURE THAT YOU DO IT. AND I DON’T WANT YOU SAYING THAT YOU AREN’T GOING TO PLAN IT ON YOUR CALENDAR BC YOU ARE FOR SURE GOING TO DO IT AND YOU PROMISE YOU WILL DO IT…. NO NO NO. WE BOTH KNOW THAT IF IT DOESN’T GET SCHEDULED YOU WON’T DO IT. IT WILL NEVER HAPPEN. YOU OWE IT TO YOURSELF AND YOUR BUSINESS TO BLOCK THAT TIME OUT. SO 2 HOURS, THAT’S WHAT IT WILL TAKE TO HAVE MULTIPLE HOURS OF FREE TIME WHERE YOU’RE NO LONGER SCRAMBLING TO TRY TO GET YOUR CONTENT TOGETHER.
SO NOW THAT YOU HAVE SET THE TIME IN YOUR CALENDAR HERE’S WHAT YOU NEED TO DO.
I WANT YOU TO DOWNLOAD MY 3 MONTH CONTENT CALENDAR THAT I’VE CREATED FOR YOU. IT’S FREE TO DOWNLOAD.
NEXT, YOU’RE GOING TO ADD IN THE DATES WHERE YOU WILL BE PUBLISHING YOUR CONTENT ON SOCIAL MEDIA. PICK A PLATFORM AND STICK WITH IT. IF YOU’RE USING 2 PLATFORMS, THEN YOU JUST NEED TO CREATE THE CONTENT ONE TIME, AND POST ON DIFFERENT DAYS ON YOUR OTHER PLATFORMS. FOR MORE DETAILS OF THIS I HAVE A VIDEO ON HOW TO REPURPOSE YOUR CONTENT SO YOU CAN CHECK THAT OUT FOR MORE HELP.
THERE’S A DATE COLUMN IN THE SPREADSHEET SO I WANT YOU TO ADD YOUR SPECIFIC DATES, SO I WANT YOU TO PUT IN THE DATE THAT THE CONTENT WILL GO LIVE. SO WE’RE WORKING ON A 3 MONTH CALENDAR, AND TO MAKE IT SIMPLE, I WANT EACH WEEK TO HAVE A THEME. AND WITHIN EACH OF THOSE WEEKS, YOU WILL CREATE YOUR POSTS FROM THAT WEEK WITHIN THE THEME YOU HAVE PICKED FOR THE WEEK. SO YOU’RE COMING UP WITH ONLY 12 THEMES OR 12 TOPICS, BUT THE AMOUNT OF TIME YOU’RE GOING TO SAVE DOING THE EXERCISE ALL AT ONCE WILL MAKE YOU FEEL LIKE YOU HAVE COME UP WITH 100 TOPICS.
I’M GOING TO GIVE YOU MY 5 FAVORITE WAYS TO COME UP WITH CONTENT IDEAS TO PUT IN YOUR CONTENT CALENDAR
- BRAIN DUMP TOPIC IDEAS ONTO A GOOGLE DOC OR A PHYSICAL PIECES OF PAPER. WHEN YOU DO THIS, PICTURE YOUR IDEAL PATIENT, OR YOUR IDEAL CUSTOMER, THINK ABOUT WHICH TOPICS WOULD EXCITED THEM OR INTEREST THEM, WHAT DO THEY WANT OR NEED THAT YOU CAN PROVIDE FOR THEM. WHERE ARE THEY IN THEIR JOURNEY AS IT RELATES TO WHAT YOU CAN OFFER TO THEM. HOW CAN YOU HELP THEM MOVE ALONG IN THE DIRECTION THEY WANT TO GO? WHAT CONTENT WILL HELP THEM RIGHT NOW? WRITE DOWN WORDS, PHRASES, OR QUESTIONS THAT THEY MIGHT BE ASKING. YOU CAN TURN THOSE QUESTIONS THAT PPL ASK YOU INTO CONTENT. JUST LET THE CONTENT FLOW, DON’T EDIT ANYTHING, DON’T STOP AND GO BACK TO ANYTHING, AND DEFINITELY NO DELETING ANYTHING. DON’T WORRY ABOUT GRAMMAR OR ANYTHING, DON’T WORRY IF IT’S A GOOD IDEA OR BAD IDEA. THIS IS WHY BRAIN DUMPING IS SO GOOD. BECAUSE THERE’S NO JUDGEMENT. IT’S JUST A GREAT WAY TO BEGIN YOUR CONTENT CALENDAR TIME BECAUSE IT GETS THE CREATIVE JUICES FLOWING.
- SURVERY YOUR AUDIENCE ONLINE TO SEE WHAT THEY WANT TO KNOW MORE OF. KEEP IN MIND WHEN YOU DO THIS IT’S GOOD TO USE OPEN ENDED QUESTIONS SO THAT YOU CAN REALLY SEE WHAT PEOPLE WANT. YOU CAN EVEN USE THE QUESTIONS OR POLLS ON INSTAGRAM STORIES TO HELP YOU. NOW IF YOU DON’T YET HAVE A BIG ENOUGH AUDIENCE, THEN GO TO SOMEONE’S PROFILE WHO YOU DO THINK HAS A BIG ENOUGH AUDIENCE AND IS IN THE SAME FIELD AS YOU AND SEE WHAT’S RESONATING WITH THEIR AUDIENCE. LOOK IN THE COMMENTS OF THEIR SOCIAL MEDIA PLATFORMS, NOW OF COURSE YOU’RE NOT THERE TO COPY THEIR CONTENT. DON’T DO THAT, BUT YOU’RE JUST THERE TO FIND INSPIRATION FOR WHAT YOU CAN CREATE WITH YOUR OWN SPIN ON IT. SO IF YOU’RE IN THE DERMATOLOGY FIELD, AND YOU SEE THAT THERE ARE A LOT OF COMMENTS ASKING ABOUT DIFFERENT TYPES OF ACNE TREATMENTS, OR MAYBE ACNE SCAR TREATMENTS, OR MAYBE DIFFERENT USES OF LASERS, THEN YOU CAN TAKE THOSE TOPICS AND WRITE ABOUT THEM ON YOUR OWN.
- LOOK AT YOUR CALENDAR AND DEPENDING ON THE SEASON, THINK ABOUT WHAT ACITIVITIES TAKE PLACE DURING THAT TIME OF YEAR, OR WHERE HOLIDAYS FALL. NOW IF YOU’RE ONE OF MY GROW WITH THE GRAM INSIDERS, YOU’LL KNOW THAT IN GROW WITH THE GRAM I TALK ABOUT FREE CONTENT IDEAS. THIS IS WHERE THEY COME INTO PLAY! FOR EXAMPLE, IF YOU’RE A DERMATOLOGIST, YOU MAY THEME JUNE AS THE MONTH TO WEAR SUNSCREEN. THIS IS PROBABLY ASSUMING THAT IN JUNE IT’S SUNNY AND PEOPLE SPEND MORE TIME OUTSIDE, EXERCISING, AT THE BEACH, AND JUST IN GENERAL THEY WILL HAVE MORE SUN EXPOSURE. SO LOOKING AT THE CALENDAR ALLOWS YOU TO IDENTIFY THEMES. IF YOU PLAN ON PROMOTING A SPECIFIC TREATMENT IN YOUR OFFICE IN A PARTICULAR MONTH, THEN YOU CAN CRAFT YOUR CONTENT TO BE RELATED TO THAT THEME. SO IF YOU WERE WANTING PROMOTE YOUR SPECIAL ON LIP FILLERS, OR BOTOX, OR SOMETHING ELSE, YOUR CONTENT GET YOUR AUDIENCE EXCITED ABOUT THOSE PROCEDURES SO THAT WHEN YOU FINALLY TALK ABOUT YOUR PROMOTION, YOU WILL HAVE AN AUDIENCE OF WARM TRAFFIC THAT’S MORE RECEPTIVE TO IT.
- LOOK BACK AT WHAT YOU HAVE CREATED IN THE PAST AND SEE WHAT HAS REALLY RESONATED WITH YOUR AUDIENCE. LOOK AT THEIR COMMENTS AND HOW MUCH ENGAGEMENT EACH POST AND FIND THE MOST POPULAR ONES, SEE WHAT YOUR AUDIENCE LIKED THE MOST. CHOOSE A FEW TOPICS THAT YOU CAN EXPAND ON OR SHED A NEW LIGHT ON, OR DIVE DEEPER OR PUT A DIFFERENT SPIN ON IT.
- HIT UP GOOGLE FOR HELP. OPEN A GOOGLE WEB BROWSER, AND TYPE IN A QUESTION YOUR IDEAL PATIENT WOULD LIKELY ASK. TYPE IT LIKE THEY WOULD TYPE IT. SEE THE TOP SEARCH RESULTS THAT WOULD COME UP. GOOGLE INDEXES THESE BY THE MOST SEARCHED AND MOST CLICKED ON TOPICS, SO YOU KNOW THESE ARE POPULAR TOPICS. YOU CAN SEE WHAT WORDS AND PHRASES THAT COME UP, YOU CAN SEE WHAT ARTICLES COME UP, AND YOU CAN START PULLING INSPIRATION FROM THESE TO WRITE SOMETHING SIMILAR AND UNIQUE. If you also LOOK AT THE PEOPLE ALSO ASK SECTION, YOU CAN GET MORE IDEAS. SO IF YOU’RE AN INFERTILITY DOCTORT, AND YOU TYPE IN “WHAT ARE INFERTILITY TREATMENTS LIKE?” YOU WILL SEE THAT IN THE PEOPLE ALSO ASK AREA THEY HAVE THESE TOPICS
WHAT INFERTILITY TREATMENTS ARE VAILABLE
WHAT IS THE BEST FERTILITY DRUG TO GET PREGNANT
HOW DO I KNOW IF I AM INFERTILE
CAN YOU HAVE IVF IF YOU ARE INFERTIBLE
AND IF YOU SCROLL TO THE BOTTOM OF THE PAGE YOU WILL SEE WHERE IT SAYS SEARCHES RELATED TO WHAT ARE INFERTILITY TREATMENTS LIKE AND YOU CAN SEE A TON OF TOPICS LISTED THERE AS WELL.
IT’S SO SIMPLE AND I SUGGEST YOU TRY THIS METHOD
SO AS A RECAP, HERE ARE MY 5 FAVORITE WAYS
- DO A BRAIN DUMP
- SURVEY YOUR AUDIENCE
- GET THEMES BASED OFF OF THE CALENDAR MONTH
- CHECK YOUR PREVIOUS CONTENT AND SEE WHAT’S BEEN THE MOST POPULAR, AND THENE XPAND ON THOSE
- HIT UP GOOGLE FOR SOME INSPIRATION
DON’T BE AFRAID OF TRYING NEW STUFF AND TAKING RISKS. AND TO STAY ORGANIZED, MAKE SURE TO GRAB THAT FREE CONTENT CALENDAR GUIDE THAT I’VE CREATED FOR YOU.
About Dr. Yazdan
